Digital Print, also known as Sublimation has become quite popular and has trickled down into moderate sportswear this past fall. This is not the end of the trend, as more companies understand the digital printing process; more manufacturers are willing to experiment with minimal consumption losses.
Sublimation was the term used for such digital printing that became popular in the 1970’s and the process was only permanent on polyester at the time. Now, with new synthetics that mimic natural fibers, such as Tensel and Lyocell, this process can be applied to any drape with almost no armpit stank. This leaves us with “printed” fabrics with photo detail, flawless gradient (ombre), or bleeding florals. What does this mean for us? Marbled concrete prints and photo realistic robot prints on knitwear, of course.

Hussein Chalayan | Paris | Spring/Summer 2009


~ by Ragdoll on 02/06/2009.

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